How to Plan a Women's Empowerment Event People Return To

A women's empowerment event earns loyalty when it has a clear purpose, speakers with real experience, practical value for attendees, a welcoming and well-organised experience and a community that continues between editions. Attendees return when the event leaves them with something useful: knowledge, connections, confidence or opportunity.

For organisers in Ghana planning conferences, celebrations and programmes for women, this guide draws on PR369's work as project lead and marketing strategist for Women of Valour since 2023.

Define the purpose clearly

Is the event about celebration, leadership, entrepreneurship, health, career growth or networking? A clear purpose shapes the programme, speakers and audience. Women of Valour, founded by media personality Nana Aba Anamoah, celebrates the strength and accomplishments of women while fostering discussion on gender equality and leadership.

Choose a meaningful date

Linking the event to a meaningful moment helps people remember it. Women of Valour is held annually as a precursor to International Women's Day in March.

Programme for real value

Combine inspiration with practical value: speakers with genuine experience, honest conversations, workshops, mentoring and networking. See how to design a conference programme around its purpose.

Make the experience welcoming

Consider accessibility, timing, childcare where feasible, comfortable spaces and a programme that respects attendees' time. See how to plan the guest experience for a corporate event.

Build demand early

Social media, media partnerships and community networks can build strong registration. Our Women of Valour case study reports 3,550 registrations for the 2023 event against a target of 1,200, more than 2 million organic impressions and the hashtag trending in the top five on key event days, alongside media outreach with JoyFM, StarrFM, GHOne TV and UTV.

Plan for attendance

High registration needs careful planning for capacity, arrival and turnout. See how to improve attendance after people register for your event and how to plan event registration and check-in.

Keep the community going

Content between editions keeps people connected. The case study notes that creative content for the 2024 event generated sustained engagement from December through March.

Extend the impact

Related initiatives can deepen impact. PR369 also provided project operations and coordination for Seats of Strength, a Women of Valour initiative honouring women affected by breast cancer and those who care for them.

Grow carefully

Women of Valour has grown to editions from Accra to Paris and London. See how to build an annual event that grows each year.

Related reading: leadership lessons for women in Ghana's creative industries and our complete guide to event marketing in Ghana.

PR369's Events and Experiences service covers event strategy, programming, promotion and delivery. Email info@pr369.com with your event, audience and date. We will begin with a strategy conversation.