The thinking behind the brand.

I'm Philippa Bentuma Arthur.

But most people know me as Bentuma. I'm the Founder and Managing Director of PR369 Communications.

Before founding PR369, I held ownership and management roles at Tropicana PR and Fusion Dot-com setup in collaboration with my late mentor, Mr Togbor Mensah, overseeing client relationships, campaign planning, teams and project delivery. I also managed content writing, editing, and social media management for DDP Outdoor.

My professional experience includes advertising campaign work for Hubtel, GCB Bank and Consolidated Bank Ghana (CBG). I've also worked on out-of-home advertising campaigns for MONT Water and Empowerment Worship Centre, covering strategy, creative coordination, media buying, monitoring, and reporting.

That background shapes how I approach a brief: understanding the commercial objective, developing the message, and coordinating the work needed to reach the right audience.

My Work across Film, Music & Live Experiences

From 2019 to 2024, I served as Festival Director and Producer of the Black Star International Film Festival, leading festival strategy, programming, partnerships, marketing and production. During my tenure, BSIFF's education initiatives reached more than 3,000 young creatives, while the 2024 edition attracted more than 1,500 attendees.

My experience also includes festival management for Jazz in January, film curation and consultancy for the European Film Festival in Sierra Leone, and international music projects, including the Ghana debut of the Jazz at Lincoln Center Orchestra with Wynton Marsalis.

My work also includes the HEMU/HES-SO research project, Traditional Ghanaian Rhythms – Sources for Modern Use, for which PR369 served as the Ghana-based production partner. Our role covered local production coordination, professional multi-camera video capture and location audio recording for resources developed for musicians, educators and students.

Global Partnerships & Diplomacy

Through projects involving institutions such as the European Union, British Council, embassies, and cultural organisations, I've worked across local and international teams, bringing together creative ambition, stakeholder coordination, and practical delivery.

Your reputation is on the line.

My work through PR369 continues across brand campaigns, public-facing platforms, talent, and cultural experiences. I take this work seriously. I lead the strategy and creative direction myself, and my team and specialist collaborators deliver alongside me. You get senior thinking and a full team behind it, with honest advice throughout.

If you have something you want people to see, trust and remember, I'd love to hear about it.

Making You More. More visible. More trusted. More impactful.