Women of Valour
An annual celebration of women’s resilience and achievement, held as a precursor to International Women’s Day. Our planning, marketing and media outreach grew it into a widely recognised platform.
Client
Nana Aba Anamoah · Annual event (March)
Services Provided
Project leadership, marketing strategy, PR
Impact & Results
Project Overview
Women of Valour is an empowering event founded by Ghanaian media personality, Nana Aba Anamoah, to celebrate the strength and accomplishments of women while fostering meaningful discussions on gender equality and leadership. Held annually as a precursor to International Women’s Day, the event gathers influential speakers and thought leaders to inspire and motivate women across diverse sectors.
Our Focus
- Comprehensive event planning and coordination.
- Strategic marketing and promotional planning.
- Effective project management for seamless execution.
- Creative design and content development.
- Public relations and media outreach.
Key Achievements
Social media strategies exceeded expectations, with 3,550 registrations for the 2023 event—far surpassing the initial target of 1,200.
Audience engagement across Facebook, Instagram, and Twitter saw remarkable growth, with the hashtag #WomenOfValour trending in the top 5 on key event days.
Creative content production for the 2024 event generated sustained engagement from December through March, enhancing visibility across major media outlets such as JoyFM, StarrFM, GHOneTV, and UTV.
