How Artists Get Booked for Festivals and Corporate Events
Bookers need to know what the artist sounds like live, who they appeal to, what they need and that they are reliable. Strong live footage, clear materials, professional representation and good relationships help.
Artists get booked for festivals and corporate events when bookers can quickly see what the artist sounds like live, who they will appeal to, what the performance requires and that the artist is reliable and professional. Strong live footage, clear materials, professional representation and good relationships with promoters all make bookings more likely.
For musicians and performers in Ghana, festivals and corporate events can provide income, exposure and new audiences.
Understand what bookers want
Festival programmers want artists who fit the festival's identity and audience. Corporate event planners want performances that suit the occasion, the guests and the brand, with no surprises. Both want reliability.
Show the live performance
Bookers want to see a real live performance, not only studio recordings. Prepare good-quality live videos showing the full band and the audience. See how artists can use live sessions to grow an audience.
Prepare clear materials
Have ready:
- A short and long artist biography
- Live videos and recent photographs
- A list of notable performances
- Line-up and set length options
- A technical rider and hospitality requirements
- A contact who responds quickly
See what an artist press kit should include.
Offer flexible formats
Corporate events often need different formats: an acoustic set for a dinner, background music for a reception or a full performance for a celebration. Offering options makes booking easier.
Be professional
Respond promptly, confirm details in writing, arrive on time, respect set times and work well with production teams. A reputation for reliability leads to repeat bookings and referrals.
Agree terms clearly
Confirm fees, deposits, travel, accommodation, technical requirements, set times, recording permissions and cancellation terms in writing.
Build relationships
Get to know festival programmers, venue managers, event agencies and promoters. Attend events, support other artists and stay in touch.
Work with representation
A manager or agency can handle enquiries, negotiate terms and introduce the artist to opportunities. PR369 represents Ghanaian musicians, including the jazz band FUSION and pianists Victor Dey Jr. and Ike Ador, for live performance and collaboration opportunities. See the talent roster and what talent PR covers and how it works with artist management.
Use each booking to win the next
Capture photographs and video at each performance, thank organisers and share the event. See how to plan talent publicity between major releases.
PR369's Representation and Talent PR service helps artists build their presence and opportunities. Event organisers can email info@pr369.com to enquire about booking represented artists. We will begin with a conversation about your event.
