How to Plan Talent Publicity Between Major Releases

Between major releases, talent publicity should keep audiences connected to the artist and their work through live performances, behind-the-scenes content, collaborations, features and community activity. The aim is to sustain interest and build anticipation for the next project without filling the gap with noise or making announcements the team is not ready to support.

For artists in Ghana, the period between releases is often when attention fades. A planned approach keeps the relationship with listeners and partners active.

Know what the quiet period is for

Decide what the artist needs during this time. They may be writing and recording, touring, building partnerships, growing in a new market or resting. Publicity should support that priority rather than compete with it.

Use live performance

Performances keep the artist visible and give audiences a reason to engage. Concerts, festival slots, intimate sessions, collaborations with other artists and appearances at cultural events all create moments and content. Share highlights afterwards.

Share the process

Audiences often value seeing how work is made. Studio moments, rehearsals, songwriting stories and influences can build anticipation for new music. Agree in advance what can be shared, so unreleased material is protected.

Revisit existing work

A previous release can find new listeners. Consider live versions, acoustic arrangements, remixes, music videos for album tracks, lyric explanations or anniversary moments. These give the catalogue continued life.

Collaborate

Features on other artists' songs, guest appearances on podcasts and creative collaborations with brands or other artists can introduce the artist to new audiences between their own releases.

Pursue features and profiles

Some media stories are not tied to releases: profiles of the artist's journey, discussions of their influences, expert commentary on their genre or interviews about their wider interests. Pitch these where the artist has something meaningful to say.

Engage the community

Respond to listeners, share their responses to the music and create opportunities for interaction, such as question sessions or listening events. A direct relationship through a newsletter or community group helps keep listeners informed when platforms change.

Plan a sustainable rhythm

Choose a content and publicity rhythm the team can maintain. Regular, genuine updates usually serve an artist better than bursts of activity followed by long silence.

Prepare for the next release

Use the period to update the press kit, photographs and biography, build relationships with media and curators, and plan the next campaign. When the next release arrives, the groundwork will already be in place.

PR369 represents Ghanaian musicians, including the jazz band FUSION and pianists Victor Dey Jr. and Ike Ador, for live performance and collaboration opportunities. See the talent roster.

PR369's Representation and Talent PR service helps artists plan publicity across their careers. Email info@pr369.com with the artist's work, recent releases and plans for the coming year. We will begin with a strategy conversation.