What Happens in a PR369 Strategy Conversation
Every PR369 engagement begins with a strategy conversation: understanding where you are, where you want to go and what stands in the way, before recommending a single course of action.
Every PR369 engagement begins with a strategy conversation. Its purpose is to understand where you are, where you want to go and what may be standing in the way, before we recommend a single course of action. It is a working conversation, not a sales pitch, and it shapes everything that follows.
This article explains what the conversation covers and how to get the most from it.
Why we start this way
Many campaigns fail because activity starts before the objective, audience and message are clear. Starting with strategy means the plan is built around your situation, not around a standard package.
What we talk about
Where you are
Your organisation, artist, film, event or brand: what you do, who you serve, what has worked and what has not, and how you are currently seen.
Where you want to go
The outcome you need: applications, attendance, sales, partnerships, bookings, reputation or a combination, and the timeframe.
What stands in the way
Constraints and challenges: budget, timing, awareness, perception, competition, approvals or capacity.
Who matters
The audiences, partners and stakeholders whose decisions affect the outcome.
What happens next
We follow a simple approach:
- Listen and diagnose. The strategy conversation, to understand your position, goals and real obstacles.
- Design the plan. A communications plan built around your specific goals, timeline and budget.
- Deliver with intent. Transparent about what is realistic, honest about what will not work, consistent in delivery.
The plan follows the 369 Method: Narrative, Presence and Commerce.
Honest advice
Sometimes the right advice is to wait, to start smaller, or to fix something before spending on promotion. We would rather say so than sell activity that will not help. We do not take on every client; we take on clients we can genuinely move forward, and we commit fully when we do.
How to prepare
Bring your objective, background, audiences, constraints, a budget range and your timeline. See how to prepare for your first meeting with an agency and how to brief a communications agency in Ghana.
Who you will speak with
PR369's founder, Philippa Bentuma Arthur, leads strategy and creative direction on PR369 engagements. Read a note from Bentuma and about PR369.
PR369's Strategic Communications and PR service starts every engagement here. To arrange a strategy conversation, email info@pr369.com with your objective, timeline and current challenge.
