The 369 Method: Narrative, Presence and Commerce
Every PR369 brief moves through three connected layers: Narrative, the story and why people should care; Presence, reaching the right people at the right moment; and Commerce, turning attention and trust into value.
The 369 Method is how PR369 approaches every brief. Work moves through three connected layers. Narrative defines the story behind the brand, the artist, the film or the event: what you stand for and why people should care. Presence makes sure the right audiences, media and partners encounter that story at the right moment, consistently. Commerce converts visibility and trust into tangible value, such as partnerships, sponsorship, audiences and revenue.
The method exists because attention alone is not the goal. A campaign is only useful if it leads to something the client needs.
Layer 1: Narrative
Narrative is the foundation. Before choosing channels, we work out what the client should be known for and why it matters to the people they need to reach.
In practice, this includes:
- Clarifying the objective and the audiences
- Positioning: what makes the brand, artist or event distinct
- Key messages and the evidence behind them
- The story that gives people a reason to care now
Related guides: how to define your brand positioning before a campaign and how to write key messages people can understand.
Layer 2: Presence
Presence is about being seen by the right people, in the right places, at the right time, consistently. A strong story that nobody encounters achieves little.
In practice, this includes:
- Choosing channels based on where the audience actually is
- Media relations, social media, content and advertising
- Events and experiences that bring the story to life
- Timing campaigns around the moments that matter
Related guides: earned, owned, paid and shared media explained and our complete guide to event marketing in Ghana.
Layer 3: Commerce
Commerce is where visibility and trust become value: partnerships, sponsorship, ticket sales, audiences, bookings and revenue.
In practice, this includes:
- Partnerships and sponsorships with a clear exchange of value
- Routes from attention to action, such as booking, buying or enquiring
- Measuring outcomes, not just reach
Related guides: our complete guide to event sponsorship in Ghana and how to measure a PR campaign beyond reach.
How the layers connect
The layers are connected, not sequential boxes. A clear narrative makes presence more effective; consistent presence builds the trust that commerce depends on; and commercial results show which parts of the narrative resonate.
How it shows in our work
Our Konnected Minds Live 2026 work combined all three: shaping the event's story, a 10-week content campaign and student micro-influencers for presence, and sponsorship strategy with tiered partnership packages for commerce.
Strategy first
Every engagement begins with a strategy conversation, where we start with the narrative. See what happens in a PR369 strategy conversation and about PR369.
PR369's Strategic Communications and PR service applies the 369 Method from strategy to delivery. Email info@pr369.com with your objective, timeline and current challenge.
