Event Sponsorship Proposal Template

This template sets out a sponsorship proposal section by section: a summary, the event, the audience with honest evidence, why the brand fits, packages with specific deliverables, activation ideas, timeline, reporting and the decision you are asking for. Adapt each section to the specific brand you are approaching; a generic proposal sent to every brand rarely succeeds.

For the reasoning behind each section, see what to include in an event sponsorship proposal.

The template

1. Summary (half a page)

• What the event is, when and where
• Who attends, in one sentence
• What you are proposing to [Brand name] and the investment requested
• Why this partnership makes sense for [Brand name]

2. About the event

• Purpose and format of [Event name]
• Dates, venue and expected attendance
• History and past editions, with results, if any
• Organisers and key partners

3. The audience

• Who attends: age range, location, interests, professions, with sources
• Attendance and registration figures from past editions, with dates
• Online audience by platform, listed separately (not combined)
• If this is a first edition, say so and explain the recruitment plan

4. Why [Brand name]

• What we understand about the brand's goals and customers
• How the event's audience and values connect to them
• The role we see the brand playing

5. Partnership packages

For each tier, list every deliverable with quantity, format, timing and who produces it. For example:

• [Tier name]: [price or in-kind value]
  • Naming or branding: [what, where]
  • Activation space: [size, location, hours]
  • Content: [number and type of posts, dates]
  • Hospitality: [number of passes, access]
  • Category exclusivity: [scope, if offered]

See how to build sponsorship packages around clear deliverables.

6. Activation ideas

Two or three ideas for how [Brand name] could add value to the guest experience. See how to activate a sponsorship on site.

7. Timeline

Key dates for confirmation, payment, artwork, approvals, production and the event.

8. Reporting

What the sponsor will receive after the event: attendance, photographs of branding, content and reach, activation results and feedback. See how to report sponsorship delivery and prepare for renewal.

9. Next step

The decision requested, the date it is needed by and the contact person.

Tips

1. Research the brand before writing
2. Keep the proposal short; offer detail on request
3. Use honest, sourced figures
4. Never sell the same benefit to two sponsors
5. Follow up once, politely

Related reading: how to find sponsors for a cultural event in Ghana and our complete guide to event sponsorship in Ghana.

PR369's Brand Integration and Partnerships service covers sponsorship strategy and partnership packages. Email info@pr369.com with your event and the partners you have in mind. We will begin with a strategy conversation.