PR for Galleries, Creative Hubs and Arts Organisations

PR for galleries, creative hubs and arts organisations should bring audiences through the door, support the artists they work with, attract funders and partners, and build a lasting reputation for the quality of the programme. It works best when exhibitions, events and residencies are planned with communication in mind from the start.

For arts organisations in Ghana, communication often has to achieve a great deal with limited budgets, so focus and partnerships matter.

Define the organisation's identity

What kind of work does the organisation champion, for which audiences, and what makes its programme distinctive? A clear identity guides programming, media relations and partnerships. See how to write a company boilerplate and description.

Plan programmes as communication moments

Each exhibition, event, residency or workshop is a reason to engage audiences and media. Plan announcements, previews, opening events and content for each. See how to plan an event marketing campaign in Ghana.

Feature the artists

Artists' stories, processes and perspectives make compelling content and media features. Prepare artist biographies and images. See how to write an artist biography.

Build audiences between programmes

Newsletters, social content, talks and community events keep people engaged between major exhibitions. See how to build an annual event that grows each year.

Engage arts and culture media

Build relationships with arts and culture journalists, critics, podcasts and creators. Invite them to previews and offer access to artists. See how to pitch a story to journalists in Ghana.

Work with institutions and funders

Embassies, cultural institutes, foundations and brands often support arts programmes. See how to build partnerships with embassies and cultural institutes and how to find sponsors for a cultural event in Ghana.

Make visiting easy

Opening hours, location, admission, accessibility and directions should be clear and current everywhere people look.

Document the work

Photographs, videos and records of exhibitions and events support future funding, partnerships and promotion. See how to plan event photography and video coverage.

Measure meaningful results

Track attendance, sales where relevant, partnerships, funding, media coverage and audience growth.

Our work across the arts includes the Ghana Jazz Foundation, the Black Star International Film Festival and the Swiss-Ghana Jazz Experience. See also why culture is a business asset.

PR369's Strategic Communications and PR service specialises in arts, culture and entertainment. Email info@pr369.com with your organisation, programme and goals. We will begin with a strategy conversation.