How to Choose an Entertainment Marketing Agency

Choose an entertainment marketing agency for its experience with your format (film, music, live events, gaming or talent), its relationships with the media, curators, promoters and communities that matter to your audience, its understanding of release timing, rights and partnerships, and its honesty about what marketing can and cannot guarantee.

For artists, producers, festivals, labels and brands in Ghana, an entertainment specialist can make the difference between work that finds its audience and work that disappears.

Check experience with your format

Film releases, music campaigns, festivals and talent PR each have their own rhythms. Ask for case studies in your format and explain what the agency did. See entertainment PR vs general PR agencies.

Check relationships

Ask which entertainment journalists, presenters, curators, promoters and creators the agency works with, and how it would reach your specific audience. Relevance matters more than size.

Check understanding of the business

Good entertainment marketers understand release windows, distribution, rights, credits, permissions, artist management and sponsorship. Ask how they would coordinate with your label, distributor or management.

Check how they plan

A good agency starts with the audience and the story, then plans assets, timing and channels. Ask for an outline of how they would approach your project. See our complete guide to entertainment marketing in Ghana.

Check how they measure

Ask what they will measure: tickets, streams of the full work, attendance, bookings and media coverage, not just views. Be wary of promised virality or guaranteed streams. See why guaranteed media coverage is a warning sign.

Check partnership experience

Brand partnerships and sponsorship can fund and amplify creative work. Ask about the agency's experience here. See how brands partner with Ghanaian culture and entertainment.

Meet the team

Meet the people who will work on your project and make sure they understand and respect the work.

PR369's entertainment experience

PR369 specialises in arts, culture and entertainment. Its work includes the Black Star International Film Festival, Juma Mufasa's Maame Water, Jazz at Soho and the Ghana visit of the Jazz at Lincoln Center Orchestra. See how to choose a PR agency in Ghana for general selection criteria.

PR369's Entertainment Marketing service brings together storytelling, publicity, partnerships and experiences. Email info@pr369.com with your project, release window and budget. We will begin with a strategy conversation.