Free Press Release Template for Ghanaian Organisations
A ready-to-use press release template with headline, opening paragraph, supporting details, quotes, practical information, boilerplate and media contact, plus tips for using it well.
This free press release template follows the structure journalists expect: a clear headline, an opening paragraph that answers who, what, when and where, supporting details, one or two quotes, practical information, a short description of the organisation and a media contact. Replace everything in square brackets with your own information.
Before using it, check that your announcement needs a press release at all. See when your announcement needs a press release.
The template
FOR IMMEDIATE RELEASE [or: EMBARGOED UNTIL [date, time]]
[Headline: the news in plain words, under about 12 words]
[Optional subheading: one line adding the most important detail]
[City], [date]: [Organisation name] today announced [what is happening], [who it is for or who is involved], [when and where]. [One sentence on why it matters.]
[Second paragraph: the most important supporting details, such as numbers, partners, dates or eligibility.]
[Third paragraph: background or context that helps a journalist understand the story.]
"[Quote from a named spokesperson that adds perspective, not repetition]," said [Full name], [Title] of [Organisation].
[Optional second quote from a partner, with their approval.]
Practical information
- What: [event, product, programme]
- When: [date and time]
- Where: [venue or location]
- How to take part: [registration link, price, eligibility]
About [Organisation name]
[Your boilerplate: one consistent paragraph describing the organisation. See how to write a company boilerplate and description.]
Media contact
[Name], [Title] [Email] | [Phone] [Link to approved photographs and further information]
Tips for using the template
- Lead with the news. The first paragraph should work on its own.
- Keep it short. One to two pages is usually enough.
- Check every fact. Names, titles, dates, figures and spellings.
- Get approvals. Quotes and partner names need the approval of the people concerned.
- Send it personally. A short, tailored note to the right journalists works better than mass emails. See how to pitch a story to journalists in Ghana.
- Publish it on your website. So people who search for the news find an accurate source.
- Be available. Make sure the media contact answers the phone.
Related reading: how to build a media list for Ghanaian outlets, how to write key messages people can understand and our PR and marketing glossary.
PR369's Strategic Communications and PR service includes press relations and announcement planning. Email info@pr369.com with your announcement and timeline. We will begin with a strategy conversation.
